L-R: Chez Rust, Louisa Johnson, Katie Piper, Gary Thomson, Helen Mirren, Jada Sezer, Amena Khan, Marcus Butler and Neelam Gill at the launch of The Prince’s Trust and L’Oréal Paris’ All Worth It campaign

Dame Helen Mirren is lending her support to a new, nationwide initiative from The Prince’s Trust and L’Oréal Paris to help 10,000 young people across the UK gain more self-confidence.

Speaking at the launch event, Dame Helen said: “Self-confidence is a life-long battle, affecting people young and old. It’s for this reason that I am so happy to be here today. This partnership between L’Oréal Paris and The Prince’s Trust is a perfect marriage. The Prince’s Trust has a long history of helping young people, and I have been proud to support its work for many years. I also admire L’Oréal Paris for its constant work to re-look at and understand what beauty means.

“In my own experience, a sense of humour is essential to helping you through times of self-doubt or low confidence, as are your mates. Nowadays, I think social media is affecting people’s confidence, but we need to remember that the essence of being human has not changed. We need to hold on to that fact.”

L’Oréal Paris and The Prince’s Trust launched the three-year scheme in response to new research conducted by YouGov that says one in three young people in the UK do not believe in themselves. The collaboration will facilitate a new confidence training programme, delivered in 18 dedicated spaces in Prince’s Trust centres around the UK, and available online.

As the UK’s leading youth charity, The Prince’s Trust helps disadvantaged young people to achieve their potential. Among its sponsors is Cunard Line which has supported The Prince’s Trust since December 2007 when the Duchess of Cornwall named the line’s cruise ship Queen Victoria in Southampton.