MSC Cruises re-launch the grand MSC Armonia ship as part of their €200m Renaissance Programme


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Ahead of its 10-day inaugural cruise to the Canary Islands, the grand MSC Cruise ship MSC Armonia, was re-launched in Genoa today.

The ship is the first of four to be enlarged and enhanced under the Renaissance Programme, a €200m undertaking that is the first step in the company’s €5bn fleet Enlargement Plan. This plan will include four new ships in two innovative classes, to be delivered by STX France and Fincantieri, in Italy, between 2017 and 2019, with options for three more by 2022.

As CEO Gianni Onorato unveiled the ship’s range of sensational new options and features, hundreds of journalists and travel industry representatives boarded MSC Armonia.

Mr Onorato told a press conference in the ship’s Business Centre: “I’m very proud of what we and our partners at Fincantieri have achieved with MSC Armonia. Not only is the ship smarter and more spacious, but we have given it a new lease of life that will appeal to experienced cruise travellers and first-timers.”

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In 2004, MSC Cruises carried 80,000 guests annually; but the company has already grown by 800% since, with the number of guests carried now reaching 40,000 per day. The fleet’s capacity is on course to be doubled by 2022, meaning 3.4 million people holidaying with MSC Cruises every year.

The brand new MSC Armonia now has 94 balcony cabins, more spacious common areas, re-designed restaurants with flexible dining options and dedicated clubs for younger guests. The ship also has a stunning outdoor Spray Park – a fun-filled wet zone with interactive jets, slides and ingenious water features and 20 hours of entertainment daily.

MSC Armonia is also the first cruise ship in the world to feature tailor-made areas for children, with a playroom designed and equipped by the world’s favourite toy producer, LEGO.

 

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