MSC is to begin chartering flights to the Mediterranean as part of its new wave of measures to attract more British passengers

Cruise International
Genoa, Italy

MSC Cruises is to launch dedicated weekly British charter flights to Venice and Genoa in 2015, delivering passengers to six ships operating out of these ports next summer.

It’s anticipated that the charter flights will encourage more British cruise passengers to book with MSC.

MSC Cruises executive director UK and Ireland Giles Hawke said: “We intend to become a significant player in the UK cruise market in readiness for our new ships beyond 2017. That means making it easy for people to experience a cruise with us.”

The Mediterranean specialist has pledged to more than treble the number of UK guests it carries within three years. The ambitious plans coincide with the launch of two new mega-ships in 2017, quickly followed by one more in 2018 and another in 2019, between them adding over 21,000 berths to its ultra-modern fleet.

“We are also increasing our flying commitment from the UK four our Dubai Winter programme and adding flight capacity to the Caribbean for Winter 2015/16,” Hawke added.

MSC will also be rolling out a new pricing structure that will ensure the best deals are always available to holidaymakers who book early. As well as accessing the lowest prices, early bookers will be eligible for upgrades and other onboard benefits.

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