Oceania Cruises has priced its brochure in pounds sterling for the first time in its latest brochures.
The pound will be pegged to a dollar exchange rate of 1.6 and will be fixed at that rate until the end of the year.
The move forms part of the US cruise company’s plans to increase the number of Brits travelling with the line, which currently stands at five per cent.
Bernard Carter, senior director UK & Europe of Oceania, said: “It’s the biggest share in Europe, but we’d still like to increase it.
“The pounds sterling prices – pegged until December 31, with or without currency fluctuations – will give our numbers a big boost.
“And the fact we have a brand new ship launching next year should increase the number of Brits travelling with us.”
Oceania currently has three ships with a fourth, Marina, launching next year. It will be twice the size of the current ships and will boost the overall number of cabins in the fleet by 60 per cent.
The three other ships will all be brought up to Marina’s standards, with wooden headboards and higher-quality linen, by the end of the year as part of Oceania’s upgrade plans.
Ninety-six per cent of Marina’s cabins will have verandahs, and the remaining four per cent will have floor-to-ceiling glass windows.
The owner’s suite will be double the size of the existing ships suites at 2,500 square foot, and will be in the middle of the ship where it is more stable.
The new brochures feature Alaska, the South Pacific and a new New York to Montreal voyage which Carter said had already sold out.
• See next month’s Cruise International for an exclusive preview of Oceania’s Marina.