Princess Cruises has announced a brand partnership with TV personality, Phillip Schofield.
Phillip Schofield, said: “I am very happy to be working with Princess Cruises for my first ever cruise. They clearly take wine and dining as seriously as I do, so can’t wait to get onboard and experience it for myself. I also plan on being back on board to try out the new Ocean Medallion later in the year.”
The British favourite will become the line’s first brand ambassador in the UK.
Tony Roberts, Princess Cruises‘ vice president UK and Europe, said: “We are thrilled that Phillip Schofield is our UK brand ambassador. We know that with him on board we can reach a whole new audience, who may have never considered cruising as a holiday option before”.
Schofield will travel on board Royal Princess in the Mediterranean this spring. As a self-confessed wine enthusiast, he will experience Princess Cruises unique wine and food offering from the guest perspective. His ‘first-time’ cruise experience will be captured on film.
Later in the year Schofield is also due to travel again and will host onboard guest experiences.