U by Uniworld, the new brand from Uniworld Boutique River Cruise Collection aimed at 21 to 45-year-olds, has selected Victoria’s Secret model Petra Nemcova as the brand’s ‘Guardian Angel’.
President & CEO of Uniworld Ellen Bettridge said the selection of a ‘Guardian Angel’ for the brand is another example of U’s status as a game-changer.
“We’re making history with this concept, so rather than follow the traditional ‘Godmother’ path for each individual ship, we’re paving our own way forward,” added Bettridge.
“Petra is an amazing representative of our new brand; she’s smart, ambitious and has a kind, adventurous spirit. As a former Victoria’s Secret model, Petra is, of course, well-versed as an ‘Angel’.”
Petra will join top influencers, travel agents and five lucky competition winners and their travel companions on the invitation-only “Sneak Peek” U sailing from 7-11 October 2017.
Ahead of its launch and in celebration of its new ‘Guardian Angel’, U by Uniworld will also support the Happy Hearts Fund, an organisation founded by Petra following her harrowing experience during the 2004 Indian Ocean tsunami to rebuild safe, resilient schools in areas impacted by natural disasters.
The non-profit is now active in 10 countries around the world and has helped rebuild more than 160 schools and assisted nearly 100,000 students in getting back to school following natural disasters.
A new brand from Uniworld Boutique River Cruise Collection, U by Uniworld is the first river cruise dedicated to travel enthusiasts aged 21 to 45, offering immersive experiences along popular rivers across Europe.
The brand will begin sailings in spring 2018 with nine itineraries on the Seine, Rhine, Main and Danube rivers, among two renovated ships with a maximum capacity of 120 passengers.
The A and The B ships feature a contemporary look and feel in all public spaces and guest areas. Communal dining tables will complement local fare and street food-inspired culinary programme, with creative mixologists and international DJs onboard.
For more information about the new U by Uniworld brand, visit ubyuniworld.com.
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