Virgin Voyages has celebrated the laying of the keel for the first of its three ships, marking the commencement of construction.
Virgin Group Founder Sir Richard Branson said: “This is a very big day for Virgin Voyages, as an exciting new holiday option for travelers starts to get ship shape.
“She will be the most recognisable ship sailing the seven seas, delivering an irresistible sailor experience.
“We’re also committed to making sure our crew are the happiest at sea and will be proud to sail with us.”
The company also unveiled key details about what guests can expect on their new ships, which will debut in 2020, at the ceremony at Fincantieri’s shipyard in Genoa, Italy.
Sir Richard and Virgin Voyages President and CEO Tom McAlpin arrived on stage via a 200-foot crane drop. They were joined by Bain Capital Chairman Stephen Pagliuca and Fincantieri’s Alberto Maestrini to weld ceremonial coins into the keel for good luck and smooth sailing.
McAlpin added: “The entire ship will be built with an attention to detail, reflecting the craftsmanship and materiality inspired by super yachts.
“Designed to feel more intimate and connected to the sea, 86 percent of all cabins will feature a sea terrace and 93 percent an ocean view.
“Virgin Voyages is creating a sophisticated ship and a transformational experience that offers our sailors a place where rejuvenating day-life meets exciting nightlife and everything in between.”
McAlpin then revealed that the first ship’s experience will be Adult By Design – meaning that guests must be at least 18 or older to cruise.
The world also got its first glimpse of the ship’s distinct livery, which will feature a sleek silvery-grey hull, with smoked glass, and of course, distinctive touches of red.
The livery was conceptualized by Ben Christie and David Azurdia from the multi-award-winning Magpie Studio in London. RWD from Beaulieu England, who are leaders in super yacht design, created the iconic red Virgin funnel of the vessel.
Virgin Voyages’ first fleet will be known as the Lady Ships, a play on the term ‘your ladyship’, giving a nod to Virgin’s British heritage.
The spirit of our ship will be represented by a beautiful mermaid design that will adorn the bow.
The mermaid is inspired by figureheads on historic vessels and was designed by London-based artist Toby Tinsley, who also designed the beautiful feminine motif on Virgin Galactic.
McAlpin wrapped up the ceremony by introducing Grammy Award-winning artist Boy George who then performed as the night’s superstar DJ.