Virgin Group founder Sir Richard Branson has revealed Virgin Voyages as the new identity for the company’s cruise line.
Sir Richard said: “Thousands of future sailors and travel professionals shared their thoughts with us and tasked us with delivering the most irresistible vacation at sea and that our name alone should leave them dizzy with anticipation.
“I’m excited to reveal we are now Virgin Voyages. We can’t wait to welcome you aboard the ship of things to come.”
Joined by the company’s President and CEO Tom McAlpin, they announced the name, and shared that Virgin Voyages has officially signed a ship building contract for three vessels with Italian master shipbuilder Fincantieri, and that the company will be the first cruise line to adopt the clean energy system, Climeon Ocean.
The event held at the Faena Hotel Miami Beach featured a stunning theatrical performance where Sir Richard appeared with two performers who danced on deck chairs in front of an audience of international news media, Miami politicos and business leaders.
Virgin Voyages is the first major cruise line to partner with Climeon, a world-renowned clean energy innovator. Virgin will install Climeon Ocean, a system that will transform low-grade energy into clean electricity, on all three of its ships. The resulting environmental impact will be an estimated 5,400 tons of carbon dioxide savings annually per ship – an amount that would take 180,000 trees 30 years to absorb.
“The Climeon heat power system is an environmental breakthrough, and working with Virgin is of major importance to us. We are excited that Sir Richard Branson and Virgin, with their focus on sustainability, have decided to become a pioneer of this technology. Transforming hot water to electricity will be a major source of energy production going forward,” said founder and CEO of Climeon, Thomas Öström.
Virgin Voyages’ first ship will arrive at PortMiami in 2020, hosting more than 2,700 sailors and 1,150 crew members. For the first ship, Virgin Voyages will offer a range of Caribbean itineraries to ports that deliver unique and very social experiences.
For more information, visit virginvoyages.com.