Celebrity Cruises announces goop sailing on Celebrity Beyond with CEO Gwyneth Paltrow onboard
By Claire Benktander | 12 Apr 2022
Celebrity Cruises has announced that the brand-new, luxury Celebrity Beyond will set sail this autumn 2022 on a ‘goop at Sea’ exclusive wellness retreat, in collaboration with lifestyle brand, goop – with CEO Gwyneth Paltrow appearing on the sailing.
Gwyneth Paltrow will continue as Celebrity’s Well-Being Advisor, a collaboration first announced in April 2021 – and Paltrow and the goop team will also continue to curate innovative wellness offerings for Celebrity’s ships.
These include on-demand wellness classes on stateroom TVs, a custom detox smoothie and fitness tools for guests of AquaClass® staterooms, a fully-immersive next level wellness experience, which is taken further on Celebrity Beyond with the new Aqua Sky Suites featuring floor-to-ceiling ocean views, private balconies, luxurious bedding and other wellness amenities.
Signature products, including the GOOPGLOW and GOOPGENES collections will be available onboard, alongside sessions led by goop’s wellness experts.
Kiki Koroshetz, goop’s VP of Content, will also continue her role in Celebrity’s Women in Wellness programme, which brings together the expertise of some of the most highly respected female leaders in the wellness industry to cultivate a unique wellness programme at sea.
With its innovative, outward facing design leveraging endless ocean vistas and breathtaking panoramas, Celebrity Beyond takes well-being at sea further than ever before. Celebrity Beyond showcases the design talents of multi-award-winning British designer Kelly Hoppen CBE; celebrated American designer Nate Berkus; and lauded Paris-based design firm Jouin Manku; along with the innovation of British architect Tom Wright; and the culinary gifts of Michelin-starred chef and restaurateur Daniel Boulud.
“Nowhere is more rejuvenating than the open sea, and Celebrity Beyond has been designed by a dream team of contemporary, inspiring icons to give guests endless opportunities to disconnect from the world – while they simultaneously reconnect with the world around them,” said Michael Scheiner, Celebrity Cruises’ Chief Marketing Officer.
“goop is the perfect partner for us to collaborate with to capture this therapeutic essence of the ocean in a really relevant and meaningful way for our target audience.”
“Travel can be such a meaningful part of well-being and a curious approach to life,” said Kiki Koroshetz, goop’s VP of content.
“Our partnership with Celebrity Cruises has been focused on the intersection of exploration and wellness. We’ve been fortunate to bring some brilliant experts and teachers onboard, literally, and this new adventure—a mix of discovery and restoration—will be a wholly unique experience.”
The goop at Sea sailing will feature a variety of exclusive programming curated and hosted by goop, including:
● A live interview hosted by Gwyneth Paltrow with a top wellness expert, where she will also answer audience questions
● Several interactive goop expert-led sessions focused on enhancing the mind, body and soul
● Nourishment from the inside out through exclusive pop-up experiences including tastings, product trials, massages and more
● Goop curated gifts and surprises
Additional details will be shared over the coming weeks and wellness-lovers are encouraged to follow @goop, @celebritycruises and #goopatsea on Instagram.
Tickets for ‘goop at Sea’ are available for $750 to guests who book suite accommodations in The Retreat on Celebrity Beyond’s 24th September, 2022 Italian Riviera and France sailing.
To learn more and book the wellness sailing visit: celebritycruises.com. Space is limited.
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April 2021: Celebrity Cruises announces new partnership with Gwyneth Paltrow
Celebrity Cruises has named Gwyneth Paltrow as the cruise line’s Well-Being Adviser. In Gwyneth Paltrow has announced she will be partnering with Celebrity Cruises as the Hollywood star plans to take her wellness empire, goop, to the seas in 2022.
Gwyneth has been named as the cruise line’s Well-Being Adviser and is said to be working on a project to be unveiled along with their brand-new ship, Celebrity Beyond, in the coming year.
Taking to Instagram to break the news about the exciting, and somewhat surprising, partnership, Gwyneth wrote: I am always happiest by, in or on the sea! In 2022 my @goop team and I are going to join @celebritycruises on their new ship, Celebrity Beyond.
“I’ll be behind the scenes, working on some special projects, as Celebrity’s new Well-being Advisor. My team @goop is curating programming and fitness kits to add to Celebrity’s wellness the experience. I’m sworn to secrecy on the rest—keep an eye out for the details coming soon.”
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This partnership has initially been teased back in January 2020, when Celebrity Cruises announced its plans for goop At Sea, a roster of health and wellness talks, activities and experiences on board its new ship in the summer of 2021. However, as the cruise industry shut down during the pandemic, the celebrity collaboration was put on hold.
It’s thought suite guests on board Celebrity Beyond will still have the opportunity to engage with goop Founder & CEO, Gwyneth Paltrow and goop’s chief content officer, Elise Loehnen via a Q+A; as initially announced last year.
This latest update comes as Celebrity Cruise shared details of Celebrity Beyond, the newest ship to join the Celebrity fleet. Taking to the official Celebrity Cruises’ Instagram account, a representative for the cruise line described the ship as “the epitome of new luxury, specifically designed to help you disconnect from the world, while allowing you to reconnect with what matters most.”