Celebrity Cruises announces new partnership with Gwyneth Paltrow - Cruise International

Celebrity Cruises announces new partnership with Gwyneth Paltrow

By Ruby Norris | 29 Apr 2021

Celebrity Cruises has named Gwyneth Paltrow as the cruise line’s Well-Being Adviser.

In Gwyneth Paltrow has announced she will be partnering with Celebrity Cruises as the Hollywood star plans to take her wellness empire, goop, to the seas in 2022.

Gwyneth has been named as the cruise line’s Well-Being Adviser and is said to be working on a project to be unveiled along with their brand-new ship, Celebrity Beyond, in the coming year.

Taking to Instagram to break the news about the exciting, and somewhat surprising, partnership, Gwyneth wrote: I am always happiest by, in or on the sea! In 2022 my @goop team and I are going to join @celebritycruises on their new ship, Celebrity Beyond.

“I’ll be behind the scenes, working on some special projects, as Celebrity’s new Well-being Advisor. My team @goop is curating programming and fitness kits to add to Celebrity’s wellness the experience. I’m  sworn to secrecy on the rest—keep an eye out for the details coming soon.”


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A post shared by Gwyneth Paltrow (@gwynethpaltrow)

This partnership has initially been teased back in January 2020, when Celebrity Cruises announced its plans for goop At Sea, a roster of health and wellness talks, activities and experiences on board its new ship in the summer of 2021. However, as the cruise industry shut down during the pandemic, the celebrity collaboration was put on hold.

It’s thought suite guests on board Celebrity Beyond will still have the opportunity to engage with goop Founder & CEO, Gwyneth Paltrow and goop’s chief content officer, Elise Loehnen via a Q+A; as initially announced last year.


goop At Sea was initially announced in January 2020 but was postponed due to the pandemic.

This latest update comes as Celebrity Cruise shared details of Celebrity Beyond, the newest ship to join the Celebrity fleet. Taking to the official Celebrity Cruises’ Instagram account, a representative for the cruise line described the ship as “the epitome of new luxury, specifically designed to help you disconnect from the world, while allowing you to reconnect with what matters most.”

And it appears a love of all things cruise runs in the family, as Gwyneth Paltrow’s mum, Blythe Danner, was named as Godmother of Seabourn’s, Seabourn Quest, way back in 2011.

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