Celebrity Cruises’ revolutionary new ship, Celebrity Flora, designed specifically for the Galápagos Islands, was launched in a ceremony over the weekend.

Celebrity-Flora-named

“Every once in a while, a unique ship comes along in the industry and changes things, and Celebrity Flora is that ship,” said Richard D Fain, Chairman and CEO of Royal Caribbean Cruises Ltd.

The 100-guest Celebrity Flora was welcomed into Celebrity Cruises’ fleet in a naming ceremony attended by executives, travel advisors, journalists and the ship’s Godmother, the environmental advocate and former World Wildlife Fund International President Yolanda Kakabadse.

Fain adds: “Yolanda Kakabadse has been a moral force for sustainability, in Ecuador and around the world, and we are honoured to have her inspiration as Celebrity Flora sets sail.”

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Godmother Yolanda Kakabadse cuts the ribbon at the naming ceremony

Celebrity Flora is the first-ever ship designed especially for the Galápagos Islands and features an array of eco-friendly credentials which make it the most energy-efficient vessel of its kind in the region.

In another first, Celebrity Cruises announced at the ceremony that it will partner with Earth Echo International, a non-profit organisation inspiring young people to act now for a sustainable future.

The cruise line and the charity will work together to introduce a comprehensive and customised youth strategy designed to empower a new generation of environmental advocates both in the local communities of the Galápagos as well as on board Celebrity Flora and Celebrity Xpedition.

The sustainability-focused launch also included a ribbon-cutting ceremony using a hand-crafted ribbon made from a green banana core and a line-up of experts on the region took part in a sustainability panel in the ship’s Discovery Lounge.

The Retreat Sun Deck Celebrity Flora
The Retreat Sun Deck on board Celebrity Flora

Although Celebrity Flora has been designed with the environment in mind, the ship also boasts ample design concepts, facilities and services aimed at enhancing guests’ time on board.

Among the highlights are all-suite luxurious accommodations, the first-ever glamping experience at-sea in the Galápagos, new dining venues, an open-air star-gazing platform, expert-led ecological seminars and custom-designed Novurania tenders.

Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises, added: “Our guests have never seen a destination quite like the beautiful Galápagos Islands, and the islands have never seen a ship quite like Celebrity Flora, blending intimate luxury with sustainability.

“The ship is designed to showcase this amazing destination, giving our guests incredible memories – and underscoring the critical importance of protecting our planet’s fragile ecosystems.”

For more information, visit celebritycruises.co.uk.

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