Classic cruise lines explained
By Sara Macefield | 2 Feb 2022

Marquee Theatre, Ambience. Picture: Bryson Shearwood
Ambassador Cruise Line
One of a clutch of new names to surface during the pandemic, Ambassador Cruise Line rose phoenix-like from the ashes of failed Essex-based brand Cruise & Maritime Voyages last summer – the first new British cruise line in more than a decade. With former CMV executives at the helm, this newbie line plans to fill the void left by its predecessor in offering good-value, traditional cruises to British customers in the 50-plus bracket, with departures from Tilbury.
There are many similarities, but Ambassador promotes itself as a little more upscale, offering ‘premium value’. Its grand launch is planned for April with a maiden voyage to Hamburg on 1,400-passenger ship Ambience, whose facilities include five restaurants, two cafes, nine lounges, two swimming pools and a spa.
Ambassador’s first full year of operation will see 33 cruises to more than 90 ports with sailings to the Baltic, Greenland, Scandinavia, Canary Islands and the Caribbean among others.
0808 102 0129; ambassadorcruiseline.com