Cruise study reveals top 5 booking hotspots in the UK - Cruise International

Cruise study reveals top 5 booking hotspots in the UK

By Claire Benktander | 23 Aug 2022

Southampton

Southampton. Picture: Unsplash/Frankie Lu

A study has revealed the top five cruise booking hotspots in the UK, with south coast locations taking the top three places.

Fareham has been revealed as the UK’s cruise booking hotspot, with two other south coast locations taking the other top two places and northern towns taking the fourth and fifth spots.

The local population in Fareham, a town in Hampshire, has booked more cruise holidays per head this year than the residents of any other town or city.

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Fareham. Credit: Uniq Surface via Unsplash

The finding was announced by cruise.co.uk, as part of a study which covered all bookings the cruise specialist has made in 2022. Fareham is located in between Southampton and Portsmouth, two of the most popular cruise ship hubs, meaning its inhabitants have a wealth of at-sea holiday options on their doorstep.

Similarly, in second place was the Dorset town of Christchurch, situated on the south coast and equally well-served by the nearby ports of Southampton, Portland and Poole.

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Poole. Belinda Fewings via Unsplash

In third place is Southampton itself – home to the busiest cruise port in the UK and five terminals handling around 1.7m passengers per year and the homeport for such major lines as P&O Cruises, Cunard, Royal Caribbean and Celebrity.

Barnsley appeared next on the list in fourth place, despite being situated in the heart of England and its closest major cruise port being Liverpool, over a two-hour drive away. Fifth on the list was Chorley in Lancashire, an hour’s drive from Liverpool.

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Southampton harbour. Credit: Connor Holyday via Unsplash

Tony Andrews, deputy managing director of cruise.co.uk, said: “Perhaps it’s no surprise to see three south coast locations making up our most popular booking hotspots.

“With so much choice on their doorstep, and with the appeal of seeing so many wonderful ships regularly sailing by, means the convenience and attraction to residents of a cruise holiday is clear.

“The popularity of a cruise among Barnsley and Chorley locals is less obvious, but clearly there is significant demand to holiday at sea, even in areas with no apparent coastal connection.

“Interestingly, both towns regularly appear in our annual top 10 booking hotspots, so this is part of a marked trend rather than a one-off.”

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