New details have been revealed of Hapag-Lloyd’s sister ship to the muti-award winning Europa.
Europa 2, will have family suites, kids’ clubs, babysitting services, West End-style shows, seven dining rooms and a spa.
The 516-passenger ship – which will launch in spring 2013 – will have the same levels of luxury as Europa, but with a more relaxed, contemporary feel.
It is the first time that Hapag-Lloyd has targeted this market and has come about due to the changing demographics of cruising.
“The style, ambience and décor is completely different from Europa,” explained managing director Sebastian Ahrens at Europe’s biggest travel show, ITB.
“Europa is a traditional cruise ship and so attracts people who want that traditional atmosphere.
“Europa 2 is for younger people, people aged from 40 to 45, families with children and professionals.
“It’s made for families and for professionals.
“It’s for people who want a luxury holiday, with all services but they do not want to dress up every night for a formal dinner. They prefer a more casual and relaxed atmosphere with options to choose.”
Reflecting this change, the new ship will have family suites, three children’s sections, a babysitting service and a dedicated programme for children from two years old– a new feature for Hapag-Lloyd Cruises.
The entertainment on board will reflect this change: production shows, music theatre, banks, solo artists and open air events as opposed to the string quartets of Europa.
The dining will also change – there will be no main dining room with set meal times, but seven restaurants, reflecting changing tastes: Asian, Italian, a Brasserie Grill, Wine Bistro, Lido, Sushi Bar, Special Dining and Fine Dining.
There will also be four bars, and a spa offering a wide range of treatments again reflecting the increased demand from passengers for health and well-being at sea.
The ship will also offer shorter itineraries – seven day Med voyages as opposed to fortnight sailings and word cruises, as previously reported on cruise-international.com.
Work will start on the new ship on 1 September in the French STX shipyard in St. Nazaire.
The new ship will have a lot to live up to: its sister is widely regarded as the best cruise ship in the world and is the only 5*plus ship in the Berlitz Guide to Cruising – and has been for the past eleven years.
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