Hurtigruten has entered the Guinness Book of Records after a live TV documentary filmed on board a Hurtigruten ship sailing from Bergen to Kirkenes was confirmed as the world’s longest live TV documentary.
A total of 148 countries around the world tuned in either via TV, the live stream on the internet or via embedded players to watch the Norwegian Broadcasting Corporation’s (NRK) 134-hour non-stop live coverage of the voyage.
During the voyage from 16-22 June Hurtigruten became the trending topic on Twitter, at one time with one tweet every six seconds. The show’s Facebook-site ‘Hurtigruten minute by minute’ received 65,000 ‘likes’ during the five and a half day voyage.
In total, three million Norwegians watched the show, representing almost three quarters of the country’s population and produced record-breaking ratings for NRK2.
In addition, 2.9 million watched the streamed voyage online, almost half of these from outside Norway. The UK was the fifth most popular country for online viewing figures.
Kathryn Beadle, managing director at Hurtigruten said: “Nobody could have imagined just how popular this show proved to be. Along the coast, crowds turned up in every port to welcome the ship and boats joined in to escort her along the way.
“The impressive figures demonstrate clearly show the incredible interest there is in Hurtigruten’s voyages along the Norwegian coastline and the global fascination there is for NRK’s innovative concept – Slow-TV.”
Hurtigruten has been sailing up and down the Norwegian coastline since 1893, with stops all along the way including Geirangerfjord and the western fjords of Norway, the crossing of the Arctic Circle, the Lofoten Islands, North Cape and the midnight sun.
The broadcast resulted in all-time high visits on Hurtigruten’s websites around the world and all time high ratings for NRK2.
You can watch an edited version of the broadcast here.