P&O Cruises is to change the livery of its fleet of cruise ships to include Union Flag artwork on the bow and new blue funnels with illuminated rising sun designs.
Chief executive officer David Dingle said:
“In our 177th year we are unveiling a new, contemporarily styled livery which symbolises all that we stand for, pointing to the future and celebrating our British heritage.
“Our ships will proudly carry on their bow Britain’s most distinctive symbol, the Union Flag, to all corners of the globe.”
The contemporary Union Flag design reflects P&O’s rich British heritage while looking to the future of British cruising.
The cruise ships will also include distinctive blue funnels with an illuminated rising sun motif to depict the Oriental part of the Peninsular and Oriental (P&O) name on the company’s coat of arms.
The new livery will first appear on Aurora after its drydock later this year, followed by new ship Britannia, launching in spring 2015.
By the end of 2016 all of P&O Cruises’ fleet will feature the new Union Flag bow design.
P&O’s roots go back to 1837 when the Peninsular & Oriental Steam Navigation Company was awarded the Admiralty contract to carry mail to the Iberian Peninsula and beyond; soon after, the concept of cruise holidays was born.
Watch this video to see the contemporary Union Flag design:
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