Nine out of 10 cruise travellers plan another cruise, survey finds
By Katie McGonagle | 26 Sep 2022
New research finds demand for cruise holidays has bounced back to higher-than-2019 levels, with travellers adding more time on land before and after their sailing
An international consumer survey has found that 90% of travellers who have taken a cruise in the past six months plan to take another holiday on the water.
Of all those who had cruised before, 85% said they would book another cruise holiday in future, marking a 6% increase from the same question in 2019. Meanwhile, of those who had never taken a cruise before, two-thirds were open to trying this type of holiday, a small rise from three years ago.
The research was carried out by Clia, the Cruise Lines International Association, surveying 4,000 travellers from the UK, US, Canada, Australia, France, Germany, Italy and Spain, and was released as part of Clia’s annual Cruise Week.
The survey also found travellers were keener than ever to add extra time before and after their sailing to explore the destination in more detail, a trend also reflected in feedback from cruise lines and specialist cruise agencies since the pandemic.
Clia’s research showed that 69% of travellers stayed at least one night in their destination before embarking on the ship, with 43% staying for two or more nights. After the cruise, just over two-thirds stayed one night and just over a third added two or more nights on land.
Cruising was also an opportunity to test new destinations according to some travellers, with six in 10 cruisers also saying they had returned to destinations which they had first visited on a cruise.
Clia’s UK & Ireland managing director Andy Harmer said: “This year has been enormously encouraging for cruise, and it’s heartening to see demand for a holiday at sea is set to continue. The sheer number of repeat passengers we’re anticipating, combined with interest from those yet to sail, means the appeal of going on a cruise remains as strong as ever.
“The economic advantages passengers bring to the destinations they visit is also clear, meaning local businesses – from taxis to restaurants to hotels – benefit accordingly. And we’re delighted to see the raft of sustainability initiatives we have in place, including our 2050 net-zero carbon goal, were recognised.”
There was a 9% jump in the number of travellers who recognised the cruise industry’s efforts towards reducing environmental impact, with 51% saying cruise was a leader in responsible travel.