Norwegian Cruise Line has announced the English name for the world’s first purpose-built cruise ship for the China market is Norwegian Joy, which translates into Chinese as 喜悦号 (Xǐ Yuè Hào).

NCL Chief Executive Officer Frank Del Rio said: “After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel.”

Norwegian Joy will provide the same sense of freedom and flexibility found on all NCL ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”

The name Norwegian Joy emphasises the experience that the ship will offer – 尽享喜悦 海上乐园 – a promise that guests will ‘Experience Paradise on the Sea’.

With a capacity of 3,900 guests, the new Breakaway Plus-class vessel will debut in China in summer 2017.

For more information, visit or call Norwegian on 0845 201 8900.