P&OP&O Cruises is launching “a new loyalty club for a new era of cruising” following feedback from passengers.

The six-tiered loyalty scheme will be called he Peninsular Club and will replace the current three-tiered Portunus Club, from April 2012.

“Since its creation, The Portunus Club has seen both the numbers of members within the scheme, and the average number of points held per member, increase significantly,” said P&O Managing Director, Carol Marlow.

“Creating a more exclusive club for the most frequent cruisers was the logical next step.”

Benefits of the club include:

• an onboard discount of five to 10 per cent

• a complimentary drink as the ship sets sail

• a pressing service and discounted laundry

• early embarkation

• an exclusive travel-insurance offer

• early booking offers; and

• early cabin access.

Passengers will continue to earn ten points for every night spent on board a P&O cruise ship, and when the new scheme comes into place in 2012 all accumulated points will be transferred over to the new tiered system.

Instead of ruby, sapphire and gold categories, the new Peninsular Club will have Atlantic, Pacific, Mediterranean, Caribbean, Baltic and Ligurian categories. The smaller the ocean name, the more exclusive the tier; with the top two tiers open only to the most frequent passengers.