On 1 April P&O Cruises will launch its new loyalty scheme, the Peninsular Club, to replace the current Portunus Club.

The new club, which will launch first on board Ventura, has six distinct tiers: Atlantic, Pacific, Mediterranean, Caribbean, Baltic and Ligurian, and significant new benefits.

Once launched on Ventura, the Peninsular Club will then be rolled out over the remainder of the fleet. Points from the previous loyalty scheme, which had three tiers – ruby, sapphire and gold – will be automatically transferred to the new Peninsular Club.

The new club and tier names endorse the brand’s heritage and its worldwide footprint and are reserved exclusively for P&O’s most loyal and frequent cruisers.

P&O Cruises managing director, Carol Marlow, says: “We are excited that the time has come to launch the new look loyalty club. The Peninsular Club has been shaped with our passengers in mind and we trust that the benefits they will reap will see them continuing to cruise with P&O Cruises time and time again”.

The wide range of benefits of the new club vary by tier, and include an on-board discount ranging from 5-10%, early embarkation, an exclusive travel insurance offer, early booking offers and early cabin access.

In the new scheme, the Baltic and Ligurian tiers will be exclusive to the most loyal passengers who have a total points value of more than 2500. Entry to these tiers is not only reliant on points but also on a requirement for the passenger to have spent over 80 nights on board any P&O Cruises ship within the three years prior to the start of their cruise.