P&O Cruises has announced Take That frontman Gary Barlow as its new brand ambassador and the musical director of Iona’s The 710 Club.

Paul Ludlow, president of P&O Cruises, said: “We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador.

“Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club; from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.”

The partnership between P&O Cruises and the award-winning musician will fuse music with amazing travel experiences for guests on board the cruise line’s new flagship, Iona, launching in 2020.

Gary-Barlow-Iona

Gary is set to make Iona’s intimate music bar the most exciting live music venue at sea. Showcasing an eclectic range of performances, curated to appeal to British music lovers, this atmospheric late-night music venue will offer an opportunity for up-and-coming musicians to get their break.

What’s more, the singer will perform at Iona’s naming celebration which kicks off IonaFest  the UK’s most exciting new floating festival. The event takes the form of a seven-night cruise to the Norwegian Fjords from Southampton on 4 July 2020.

“I want The 710 Club to be a celebration of great music and great talent,” said Gary. “As its musical director, I want to give a unique experience for people who love music as much as I do.

“Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club.”

Gary-Barlow-on-board-Iona

Gary will also join guests on two Iona cruises in 2020 for exclusive performances. The first departs Southampton for the Norwegian Fjords on 29 August and the second is a cruise to Spain and Portugal, departing from Southampton on 31 October.

We’re excited that our guests will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart,” adds Paul Ludlow.

Gary Barlow is one of the UK’s most successful musicians. During his impressive career, he has written 15 Number One singles, and sold over 45 million records worldwide and over eight million concert tickets. He’s has also won won six Ivor Novello Awards, eight BRIT awards.

For more information, visit pocruises.com.