Research reveals rising confidence among cruise travellers - Cruise International

Research reveals rising confidence among cruise travellers

By Katie McGonagle | 15 Feb 2022

Nearly three-quarters of regular cruise travellers have already booked a 2022 sailing, half of which are due to take place in the next six months, according to research by a UK cruise specialist.

The survey by online travel agency cruise.co.uk polled 1,200 customers, and found that of those who took a cruise in 2021, 73% had already committed to another sailing this year.

Of those, 49% were due to travel in the next six months, and 13% within the next three months.

It also revealed a jump in cruises from the UK, with 61% of bookings departing from British shores either on a domestic or overseas sailing, up from 50% on the same period two years ago. In 2021, 65% of cruise.co.uk customers took a round-Britain voyage.

Deputy managing director Tony Andrews said: ““We are very encouraged by these figures, which clearly demonstrate the majority of cruise passengers are keen to get back on the water.

“Cruise lines really have gone above and beyond to make certain guests still enjoy all the trappings of a break onboard, while ensuring onboard health and wellbeing measures offer the assurances people are looking for. And the success of last year’s round-Britain season means we are seeing demand from both seasoned cruisers as well as guests who sailed for the first time.

“As testing restrictions are increasingly lifted, we’re confident holidaymakers will continue to choose cruise.”

The survey also found that nearly 95% of travellers who had taken a cruise holiday in 2021 felt confident in the health and safety measures on board, with more than 60% saying this was an important part of their decision to take another cruise holiday.

Picture: P&O Cruises’ Iona had a maiden season of round-Britain cruising in 2021. Credit: Herman-IJsseling