CLIA UK & Ireland has announced the theme for its flagship three-day 2019 Conference, taking place in Southampton from 15 – 17 May and attended by the UK cruise industry, will be ‘Next Generation’.

The theme explores what cruise lines are doing now to shape holidays for the future through innovation and investment – currently the cruise industry has committed to investing $60 billion in new ships. 

Andy Harmer, CLIA UK & Ireland director, said: “The theme ‘Next Generation’ allows us to look ahead at how cruise holidays will change in the future in terms of the experiences on offer and the guests they will appeal to.

“There is a huge amount of investment within the cruise industry, not only on new ships but also in technological innovations,” he added. “Through this theme we will be looking at how this investment will affect the ‘next generation’ of cruise holiday, from river and ocean to luxury and expedition.

“From dining and entertainment, to new technology used onboard and new shoreside experiences, ‘Next Generation’ looks at how guests’ cruise holiday experiences will change as we know it, both ashore and onboard.”

The theme also refers to how such new experiences could attract the next generation of holidaymakers, and how travel agents working in the UK cruise industry can make the most of this opportunity.

Andy Harmer continued: “The theme will explore who exactly the ‘Next Generation’ of cruisers are – people who may have never considered a cruise before but are attracted to the new, never-seen-before experiences cruise lines will offer.”

CLIA also announced that Larry Pimentel, Azamara Club Cruises’ president and chief executive officer, will be a keynote speaker at the CLIA Conference 2019.