The view from S.S. Maria Theresa © Uniworld
The view from S.S. Maria Theresa © Uniworld

Uniworld Boutique River Cruise Collection has announced a new brand, U by Uniworld, aimed at cruisers aged 18 to 40.

“U by Uniworld will deliver the same superb quality of authenticity and personalisation that the Uniworld brand is celebrated for, while offering a new way for exploratory, younger travellers to experience the pulse of Europe,” said Ellen Bettridge, President & CEO of Uniworld.

“We are targeting an active traveller between the ages of 18 and 40, with everything from the décor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience.”

U by Uniworld will offer immersive, authentic and adventurous experiences for the next generation of river cruisers along the snap-worthy rivers of Europe and vibrant cities such as Amsterdam, Paris and Budapest.

Two of Uniworld’s existing ships – River Baroness and River Ambassador – will undergo extensive renovations and design changes that will tailor the ships to be completely dedicated to the U by Uniworld experiences from early 2018. The ships will feature a contemporary look and feel in all public areas and open spaces and offer communal tables for dining, with a new culinary programme, creative mixologists and international DJs on board.

U by Uniworld will feature immersive, experiential itineraries, focusing on longer stays in destinations to connect explorers to local experiences and vibrant nightlife scenes. Fun-seeking travellers will also have the opportunity to meet locals, discover restaurants and bars in each city, and enjoy both independent discovery and adventurous excursions.

“U by Uniworld is poised to define the river exploring experience for an entirely new demographic,” said Brett Tollman, Chief Executive of The Travel Corporation. “Uniworld being an integral member of TTC’s family of brands gives us a great advantage, as we have been able tap into the worldwide expertise of our leading youth brands Contiki and Busbaout, in order to fully realise this expansion of the Uniworld brand.”

Sales for U by Uniworld cruises are set to launch in March 2017 and sailings will begin in early 2018.

For more information, call 0800 988 5175 or visit