Luxury cruise line Viking has come top of the table in the annual Which? cruise satisfaction survey for the second consecutive year.

Wendy Atkin-Smith, managing director of Viking UK, said: “We are thrilled to top the table in the Which? ocean survey for the second year in a row.

“The fact that this survey was conducted by Which?, the independent champion of consumers in the UK, amongst guests who have actually travelled with us, makes it even more meaningful.”


Viking’s number one ranking makes it the most highly rated ‘Which? Recommended Provider’ in the ‘Ocean Cruises’ category.

The cruise company also scored an outstanding full five stars in every other category it was ranked in.

When announcing the survey results, the team at Which? said: “The upmarket, adults-only ships allow holidaymakers to avoid the rowdy bars, casinos and ‘the hard sell’ synonymous with cheaper rivals – resulting in top marks for value for money.

“Customers told us they appreciated the ‘classy, crowd-free’ atmosphere with Viking. Instead, relaxation is the focus, with a Nordic spa among facilities on offer.”


Atkin-Smith adds: “We offer an alternative to mainstream cruises – Viking is a destination-focused cruise line which offers culturally enriching experiences for curious travellers who want to explore the world in comfort.

“The survey results demonstrate that guests enjoy this innovative approach to cruising including our elegant Scandinavian design and immersive destination and onboard experiences.

“I think it is clear that what also sets Viking apart is the value we offer. As the team at Which? has highlighted themselves, the inclusions that we provide – such as shore excursions in most ports, gratuities, return flights, complimentary use of spa facilities, no charge to dine in alternative restaurants and wine and beer with lunch and dinner – mean guests often end up paying less overall than with any other cruise lines which may initially look cheaper.”

The news follows Viking’s recent announcement that is will launch Viking Expeditions in January 2020.

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