Virgin Voyages unveils Rockstar Suites
By Liz Jarvis | 17 Jan 2019
Virgin Voyages has unveiled the detail and design of their Rockstar Suites for the cruise line’s first ship Scarlet Lady, designed by Tom Dixon’s Design Research Studio.
“Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences,” said Sir Richard Branson, Founder of the Virgin Group. “With these glamorous suites, Virgin Voyages is bringing rock and roll to the high seas and spoiling our Sailors like the rockstars they are.”
“We have combined brilliant design and Virgin Voyages’ epic Sailor experience vision to create a completely new version of luxury, Rebellious Luxe,” added Tom McAlpin, CEO of Virgin Voyages. “It is at the intersection of luxury and a rebellious attitude that makes everything we do different, indulgent and meaningfully relevant to our Sailors. Whether they want to sleep all day, praise the sun with yoga at dusk or party all night, our RockStar Suite Sailors can live out their fantasies aboard the Scarlet Lady.”
Virgin Voyages’ RockStar Suites bring a fresh take to yachting glamour steeped in the Virgin brand’s rock and roll heritage. Inspired by mega yachts and the glory days of rock and roll, the RockStar Suites feature a retro-futurism design with a palette of deep blues used with iridescent dichroic elements to echo the deep blue sea.
Each suite comes equipped with VIP perks including a personal assistant or “Rockstar Coordinator”, private transportation, a personal wardrobe team to help guests pack and unpack, complimentary pressing service, nightly express swimsuit drying service and exclusive early access to onboard entertainment and restaurants as well as exclusive access to Richard’s Rooftop – a secluded, members only club for guests in the RockStar Suites to bask in the sun or have a drink under the stars.
The intimate, adult-by-design Scarlet Lady will only feature 78 total RockStar Suites. Dixon designed 8 different variations of the RockStar Suites, detailed below. Each suite features a sea terrace, electric, adjustable lighting including blackout curtains and a gold-plated vinyl record player accompanied by an en-suite collection of classic records.
The largest of the RockStar Suites at 2,147 sq ft is the Massive Suite, which includes an expansive sea terrace complete with an outdoor Jacuzzi, a dining table for six where a staircase to help sailors make their way to dance on top of the table, a private outdoor shower, hammocks and a catamaran net for stargazing, circular sea bar loungers and a meditation area overlooking the ocean. Inside the suite that sleeps six is a living room large enough for entertaining, a music room and bedroom.
The Fab Suite, at 950 sq ft, has an open wall separates the space into distinct bedroom and living areas, featuring an extra-long sea terrace with an outdoor shower, stargazing loungers, a hammock and a champagne table.
Appropriately named, the Posh Suite is 833 sq ft and features a fully stocked bar, record player, spacious living room, a peek-a-boo shower for gazing out at the ocean and an sea terrace complete with lounge chairs, outdoor shower and champagne table.
The 570 sq ft Gorgeous Suite features an open plan lounge and bedroom, a luxurious bathroom with a window to see the sea, an expansive sea terrace featuring an outdoor shower, lounge chairs and a hammock.
At 482 sq ft the Brilliant Suit has an open plan featuring a stocked bar with record player and sea terrace complete with a hammock swing chair.
Ranging between 607 and 847.8 sq ft, the Cheeky Corner Suites’ wrapping panoramic views from the corner of the ship provide the perfect views of the sea with direct views of the sea, larger balconies with sofa loungers, interconnecting doors able to connect with adjacent sea terrace cabins and more.
Between 416 and 661 sq ft, the Sweet Aft Suite is positioned centrally at the aft of the ship, and provide the most-Instagrammable wake view directly from the bed or even from inside the shower. Guests can enjoy more views from the suite’s sea terrace.
And between 352 and 357 sq. ft, the Seriously Suite is set to be the most popular RockStar Suite. The space features an open plan lounge and bedroom, sea terrace with chairs, plus a luxurious bathroom with a window to see the sea.
Scarlet Lady begins sailing in 2020.